The main tourist attraction sites are Shimba Hills National Reserve, Mwaluganje Sanctuary, marine reserves and parks, historic sites (Shimoni Holes and Diani Mosques)
forest, coral and sandy beaches, bird habitat areas, hotels and turtle breeding grounds. There still exist potential in this sector such as untapped cultural resources, plenty of potential tourist sites that could offer accommodation facilities and sport tourism.
The dominant wildlife species include elephants, baboons, monkeys, buffalos, giraffes and sable antelope (only found in Shimba Hills in Africa).
There are 22 tourist class hotels in the county with a bed capacity of 5098. The county has high potential for investment in the tourist hotel sector particularly implementation of vision 2030 flagship project namely Diani Resort City whose construction is on course.
The Tourism industry is by far the largest single export earner in Kenya. Tourism forms a vital foundation for the country's economy and it highlights two of Kenya's most unique features: wildlife and beaches. Careful planning and proactive leadership have maximized the tourism potential as Kenya continually outpaces its East African neighbors. A solid infrastructure coupled with a devotion to wildlife conservation has propelled Kenya to the forefront of the regional tourism industry.
It is growing as a result of the liberalization measures, diversification of tourist generating markets and continued Government commitment to providing an enabling environment, coupled with successful tourism promotion and political stability. Enormous opportunities exist for investment in film production; recreation and entertainment facilities in the following areas: